2023 SPRING ASSIGNMENT 52: PROMO DEVELOPMENT
PREPARING YOUR MARKETING PIECE. The assignment is to present four postcards for your promotion starting May 1, 2024. The postcards will be used on May 1, July 1, September 1, and November 1. This is one postcard every other month. A good schedule. For more...
SPRING 2023 51: ASSIGNMENT FIFTY ONE: CATALOG PAGE
CATALOG PAGE Shooting for catalog pages is a discipline that takes time and skill to develop. Colors must match, backgrounds must be similar enough that they do not distract the eye, and the lighting must be consistent. Your assignment this week is to shoot three...
2023 SPRING: ASSIGNMENT FIFTY: THE INCREDIBLE EDIBLE EGG
THE INCREDIBLE EDIBLE EGG Yeah… it is a popular headline, but that is what the client wants. The Design Agency is located out of your area but wants you to shoot this because you have been consistently marketing to them with great work. (See, it works.) A local...
Protected: 2023 SPRING: 49 ASSIGNMENT FORTY NINE: ONE RED BALLOON
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Protected: 2023 SPRING: 48: ASSIGNMENT FORTY EIGHT: “DON’T PUT YOUR EGGS IN ONE BASKET”
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Protected: 2023 SPRING: 47: ASSIGNMENT FORTY SEVEN: AN APPLE A DAY
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2023 SPRING: 46: ASSIGNMENT FORTY SIX: STEMWARE
Assignment: The client is a distributor of adult beverages, and specializes in exotic cocktails. Colorful drinks in fancy glasses. From martini glasses to tall, skinny glasses, the drinks are both colorful and delivered with style in most establishments. He wants a...
2023 SPRING: 45: ASSIGNMENT FORTY FIVE: COSMETICS
Cosmetics can be a tricky subject for a lot of reasons. The design of the packaging and tools are extremely important for the branding of the items. Logos, shapes, colors, textures, and more are carefully worked and reworked to help the customer feel the experience of...
2023 SPRING: 44: ASSIGNMENT FORTY FOUR: A COOK’S TOOLS
The client needs some shots for their social media. They want a lot of them. We call these shoots "Library Shoots" as you are helping them build a library of images. Usually, these are based on time and image count. For instance: Two days of shooting, with a minimum...
2023 SPRING: 43: ASSIGNMENT FORTY THREE: CIGARS AND BRANDY FOR AN AD AGENCY PITCH
2020 - ASSIGNMENT FIFTY: CIGAR / BRANDY BAR FOR AN AD AGENCY PITCH THE BRIEF: https://youtu.be/xr93sYtJxLc WHAT IS A PITCH? When a company decides they want to look at a new ad agency, they let it be known (many ways) that they are ready to be "pitched". That means...
2023 SPRING: 42: ASSIGNMENT FORTY TWO: A PERIOD PIECE
Occasionally we have to recreate a period in history for our assignment. These can, of course, run from mightily damn difficult to a piece of cake depending on our location, the demands of the client, and our access to wardrobe and accessories from the time period we...
Protected: 2023 SPRING: 41: ASSIGNMENT FORTY ONE: JEWELRY AD FOR PUBLICATION
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SUMMER 2022 40: ASSIGNMENT FORTY: A LOCAL NUTRITIONIST BROCHURE – WITH A TWIST
ASSIGNMENT: NUTRITIONIST BROCHURE COVER AND SPREAD: AND EITHER A 20 SECOND MOTION GRAPHIC (REEL), OR A POSTER DESIGNED FOR A BUS STOP BOARD. THE BRIEF: A local nutritionist needs a new brochure. He has hired a local graphic designer to do it, and you are the...
2023 SPRING: 39: FREE WEEK ASSIGNMENT THIRTY NINE
THIS IS A FREE WEEK. Redo an assignment. Do one you missed. Do something you love and impress the heck out of us. These come around once per quarter. [gallery...
2023 SPRING: 38: ASSIGNMENT THIRTY EIGHT: A HUMAN PROP (WITH MOTION)
2023 SPRING: ASSIGNMENT THIRTY-EIGHT: A HUMAN PROP (WITH MOTION) Due: November 21, 2023 This assignment is similar to many we get in the commercial realm. It is usually for an ad or a collateral piece and it features a product, thing, item, or widget. In order to give...
2023 SPRING: 37: ASSIGNMENT THIRTY SEVEN: MEN’S FASHION ACCESSORY
INSPIRATION VIDEO: https://youtu.be/pHHEd1HCvAM RESOURCE LINKS: PINTEREST JOSH DICKINSON JOSH CALDWELL MATHEW ZUCKER NICHOLAS DUERS ASSIGNMENT: FASHION ACCESSORIES: MEN'S WALLET OR MESSENGER BAG THE BRIEF: The company makes messenger bags and wallets for men....
2023 SPRING: 36: ASSIGNMENT THIRTY SIX: WOMEN’S SHOES
ASSIGNMENT: WOMEN'S SHOES FOR LOCAL BOUTIQUE Women's Shoes. A consistently best selling accessory. Count the shoe ads in Vogue or Bazaar… a very high percentage. There is a love affair between consumers and shoes – and especially women’s high heels. Assignment: The...
ASSIGNMENT THIRTY FIVE: TWO CONCEPTUAL ADS | CC MODULE TWO
This is a fun assignment: And choose two. Do not worry about the sharing ideas I have posted here, make sure you post your two images here as usual. For this class (Project 52) we use OUR OWN PHOTOS. You will concept out and make your own shots. Read the whole page...
ASSIGNMENT THIRTY FOUR: CC MODULE ONE
PLEASE READ ALL OF MODULE ONE TO UNDERSTAND THE ASSIGNMENT. CHOOSE TWO BELOW. The Creative Class: Module One Use your own photography for these assignments. Assignment 1: The Power of Simple Find an advertisement, either print or digital, that you think is overly...
SPRING 2023: ASSIGNMENT THIRTY THREE: TWO IMAGES THAT RELATE TO EACH OTHER
DUE: OCTOBER 10, 2023 TWO IMAGES THAT RELATE TO EACH OTHER That's the assignment: Two images that you shoot that relate to each other - by YOUR influence. I guess that makes it a “Sort of a Free Shoot”. This is a portfolio-builder exercise and I need you to pour your...