32: Assignment Thirty Two: Hero Image

This is an editorial portrait. It is specifically for a regional magazine and it is all yours creatively. This is far more of a challenge than it may seem at the first moment of excitement when the Art Director tells you that the advertorial will be running three...

31: Assignment Thirty One: Portrait of a Musician

Assignment Thirty One: Portrait of a Musician (NO BAND SHOTS) This is an example of what we call a "press junket" shoot. A musician is ready to release an album in a few months, so they need some PR photographs to start to prime the marketing pumps and get the info...

30: Assignment Thirty: Brand Shoot for Sunglasses

BRAND SHOOT: SUNGLASSES Sunglasses are popular items, and they have tremendous markup for the premium brands. In this assignment, we have been contacted by the brand manager for a new line of sunglasses in the premium price range. The shots you create (2) are brand...

29: Assignment Twenty Nine; Luggage

LUGGAGE A high-end item that also sells at low-end retail outlets. The idea of luggage means travel... travel is romantic. Travel is personal. Travel is freedom. Now we have been asked by a small ad agency to produce an image for a new distributor of luggage in our...

A Refresher If Needed

This set of blog posts ran at the beginning of the class. Here we are at the middle. I thought it would be worthwhile posting them again for review if you like.

27: Assignment Twenty Seven; Backpack Ad

Local company makes top of the line backpacks and they are looking into expanding their reach with three new ads running in national outdoors magazines. These are vertical ads of course and they want to see some creative work from around your area. They have four...

26: Assignment Twenty Six: A POUR SHOT

THE POUR SHOT You can use beer, or wine, or lemonade, or root beer, or ginger ale… Whatever you want to pour. The brief: A close up of a pour shot… it can be from oblique to the camera to straight over top. It must show an interesting ‘splash’ or something interesting...

ASSIGNMENT INFORMATION

NOTE: APRIL THROUGH MID MAY YOU WILL NEED PEOPLE SUBJECTS TO PHOTOGRAPH. Begin your planning now. It can be neighbors, family members, talent off of craigslist or facebook. Whoever you can find. Portraits / Editorials / a bit of 'fashion' and product demonstration......

25: Assignment Twenty Five; Cosmetics

Cosmetics can be a tricky subject for a lot of reasons. The design of the packaging and tools are extremely important for the branding of the items. Logos, shapes, colors, textures, and more are carefully worked and reworked to help the customer feel the experience of...

24: Assignment Twenty Four: Coke

This will be fun. And challenging. Really challenging. Here is an article with images from the new Coke campaign. Read it. Twice or more. You have just been contacted by a local Coke ad agency for a set of promotions and they want two images LOCALLY to add to the...

23: Assignment Twenty Three; Free Shoot

You have three options here: Reshoot something you know you need to. Shoot something you missed in this last group of assignments. Shoot something mindbogglingly awesome to impress us. Choose wisely. Choose with much deliberation. Remember: What is the reason you are...