This group is ready to start the planning for next year's marketing campaign. The shoot for this week is portfolio work. Shoot for your portfolio and present the work on the critique day with the following information: 1. Why you shot it for your portfolio.2. Why you...

PHOTOGRAPHING LARGE BUILDINGS No matter what your market, architecture can be a percentage of your revenue if needed. Whether for construction companies or architects or developers, there is a lot of work for you to do. And this work can be spun off from existing...

PIZZA: WONDER FOOD OF THE GODS THE BRIEF: What the client wants is a shot of her pizza as a homemade favorite. They use all traditional ingredients, and they use fresh ingredients whenever possible. They add little twists to the popular pizza dish by creating new and...

ASSIGNMENT: WINE / BOTTLES FROM LAYOUT THE BRIEF: A double spread ad for a local restaurant to run in a local magazine. You have this layout sketch from the art director. This is a rough look at how they want the image. It is your job to present the image perfectly...

COWBOYS AND COWGIRLS No, not cowboys like with horses and cows and ropes and stuff. The Outsider. The “goes his/her own way” person. The one that doesn’t follow all the rules, but just gets the job done. Think Elon Musk.Think Richard Branson.Think Martha Stewart....

WHAT IS "WET” What does that mean? Specifics:A client has called. She hired a photographer to do a shot of something to show how her new water repellent product works. The photographer blew the shot… never did any Project 52 assignments, poor guy. She (the client)...

CLIENT: Startup Company wanting to make a BIG SPLASH with this first ad. They are tapping you to make some creative decisions on how to knock the hiking community collective wool socks off. YOU are the creative lead for this small company. They are easy to work with...

ASSIGNMENT: HOT, HOT, HOT... BOOM THE BRIEF: This is a restaurant menu cover and the client wants it to be “HOT HOT HOT” – also the tagline of his restaurant. The food is Tex-Mex and Thai combined in exciting new dishes that are heavy on spice, and a bit hot. This is...

HERE IS THE ASSIGNMENT. Please make it rock. Plan to get everything together BEFORE you begin the shoot. https://youtu.be/0i80nfq8BJECREATING A GRADIENT TO SPEC. https://www.youtube.com/watch?v=JTKfTHB2XlU JUNE 30, 2021 [gallery...

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Due JANUARY 4, 2022 A local company is franchising a new burger store… retro design, servers on roller skates, old-time fun. And it is mostly for upscale people who like to dress downtown… $30,000 Harleys and Mint Condition 68 Corvettes. The food is big and fun, and...

We are consumed by the vehicle. Due November 16, 2021 In most cities in the US and a lot of the cities of the world, getting around without a car or at least access to a vehicle of some kind is nearly impossible. Mass transit can help, as does public transportation –...

THREE OPTIONS FOR FREE SHOOT WEEK: Do something totally original to blow our minds! Redo an assignment you know you can do better now. Do an assignment you may have missed along the way. NO RULES. This is an opportunity to take a breather and cover old ground. Still...

In this assignment, you will have to very carefully follow the brief(s) for the shoot. The client is a small PR firm in your area, and they are handling the promotion of a regional classical music string quartet. The quartet is made up of University string instrument...

This is a concept assignment and I only got two words for you… 1.Red.Balloon.(Technically two words and one numeral...) Yep… that is your assignment… a Red Balloon. Shoot it YOUR way, any way YOU want to shoot it. I do not care what you do with it… but impress me....

We know whether something we are looking at is shiny or not. We always have... it's part of what I call visual literacy and we develop it quite young. Shiny things reflect light a specific way. Shiny things show us how shiny they are by what they do with the...

ASSIGNMENT: AD FOR TEA THE BRIEF: An ad for a tea shop with 6 regional brick and mortar shops and a thriving online business. They want to advertise in a few local and regional magazines, and in an in-flight magazine (Delta). They are going to need an image that will...

DUE SEPTEMBER 21, 2021 Many times when we are shooting, our job is to take something rather mundane and make it look like something really special. A pet toy or accessory for instance. (NOTE: If you Google it, you will find a bazillion images that do not make it look...

Due: September 14, 2021 Sometimes we have to shoot boring stuff. And that can be really easy. Sometimes we have to shoot boring stuff and make it look really cool, or awesome, or inspiring – at least inspiring enough to lead to a purchase. And THAT can be really hard....

ASSIGNMENT: A POUR SHOT THE POUR SHOT You can use beer, or wine, or lemonade, or root beer, or ginger ale… Whatever you want to pour. The brief: A close up of a pour shot… it can be from oblique to the camera to straight over top. It must show an interesting ‘splash’...

This assignment we will tackle cutlery as a high-end chef's tool. Things to think about when shooting cutlery: The texture of the blade.Show this by making sure you have a continuous highlight on most of the blade. This highlight will most likely be a specular...

Assignment: Client is a distributor of adult beverages, and specializes in exotic cocktails. Colorful drinks in fancy glasses. From martini glasses to tall, skinny glasses, the drinks are both colorful and delivered with style in most establishments. He wants a shot...

A FULL PAGE AD FOR A LOCAL FLORIST ... AND YOU ARE THE ART DIRECTOR. https://youtu.be/EmOgfTs3aP8 This is a short description assignment. A brief is all you get. BRIEF The magazine is 8.75 x 11.25 size. Portrait view Full Color The client wants a bleed shot (edge to...

https://www.youtube.com/watch?v=QIkWZJvZ33U NOTE: THERE IS NO CLASS ON AUGUST 4. WE WILL RESUME CLASSES ON AUGUST 11.  ASSIGNMENT: Promotional Images for Local Coffee Bar BRIEF Your town or area just got a new Coffee Bar in a newly gentrifying part of town. Because...

This is a ‘Table Top” or still life food shot. The assignment: an image to accompany a simple recipe for an InFlight magazine. Those are the little monthlies that most of the airlines have in those seat pockets. Some are good, some are not. This is one of the good...

A LITTLE SOMETHING TO HELP US PLAN We are going to start our business planning, but not in the dry “business school” sort of way. We aren’t in business school – we are photographers. Planning our business means that we have to also think about what we do as...

“DON’T PUT ALL YOUR EGGS IN ONE BASKET” Sounds like something we photographers say… “Don’t shoot all your images on one card…” It means the same thing. Have more than one place to store and keep what is valuable to you in case the first place is faulty. The basket...

Our first assignment is what I call the "eat the frog first" assignment. (If you have to eat a frog at the meal presented to you, eat the frog first gets the worst out of the way and you can enjoy the rest of the meal.) Works the same in most other areas of life. For...