HELL ON WHEELS:
A Coffee, Burger, and Pie Restaurant needs a new Menu Cover
A local company is franchising a new burger store… retro design, servers on roller skates, old-time fun. And it is mostly for upscale people who like to dress downtown… $30,000 Harleys and Mint Condition 68 Corvettes.
The food is big and fun, and the feature is the old-time feeling of the place.
OR – it can be a local restaurant that is automobile-themed… ‘country-style food (either European or American) and a rustic feeling. But in both, the idea of the automobile/motorcycle is the theme.
Food and hot cars of food and hot bikes or food and upscale cars.
And pie. Don’t forget the pie.
The image must fit the layout provided… and it is a landscape.
Print the image and have it close to you for reference.
PSD FILE (NOTE: New Layout) hellonwheels-main.psd
Note that there is a color scheme already attached, so make sure your colors will work with all that orange
The cover is on the right half and the left half is the backside.
Plan this shot with complete deliberateness.
If the front wraps too far around the back, we lose what you have done, but if the image doesn’t wrap neatly the backside may have no relationship to the front.
Other than the red type on the front, there are no other typographical issues to deal with.
PHOTOGRAPHIC INFO
PHOTOSHOP INFO
PREVIOUS STUDENT WORK FOR INSPIRATION
JUNE 2022
Understanding Light (Subject Centric Lighting)
This is how I think of light, and it will make a huge difference when you start to see the subject as the most important variable in the application of light. https://www.youtube.com/watch?v=ERxVM_SCMpo
Making Simple Tools
Presented by an actual simple tool. 🙂 https://www.youtube.com/watch?v=HPxMO6QgYxA
Photographing Texture (Product Shot)
Easy to understand product lighting. https://www.youtube.com/watch?v=S_8IaHr4WZs
How to Photograph Texture: Two
Simple explanation of the direction of light. https://www.youtube.com/watch?v=2CnAcWAO5bU
How to Photograph Textures
Simple video, with basic info. https://www.youtube.com/watch?v=WDmiT8pgHKY
Bottle Photography
Way too long, and too much selling - but there is some good info here as well. https://www.youtube.com/watch?v=XJuW7U-mLM4
Glass and Wine
Short. Gleen a few ideas. https://www.youtube.com/watch?v=2aawPN_vS24
Glass Product Shoot
Big set, lots of glass. https://www.youtube.com/watch?v=mBOydhqATrk
Glassware
A good tutorial. Watch twice. https://www.youtube.com/watch?v=BlQwt7_ZXKg
Want better PORTRAITS? – 8 TIPS
Very good tips! https://www.youtube.com/watch?v=6pCwW7xDAt0
How to become a better photographer through ‘visual exercise’
Sean Tucker is the real deal... and this is a very good little video. https://www.youtube.com/watch?v=gGngRlWHmZw
Bringing Light To Life In Photoshop
A very good Pshop Video that can help your work. https://www.youtube.com/watch?v=ER7QUnx01LQ