HELL ON WHEELS:
A Coffee, Burger, and Pie Restaurant needs a new Menu Cover
A local company is franchising a new burger store… retro design, servers on roller skates, old-time fun. And it is mostly for upscale people who like to dress downtown… $30,000 Harleys and Mint Condition 68 Corvettes.
The food is big and fun, and the feature is the old-time feeling of the place.
OR – it can be a local restaurant that is automobile-themed… ‘country-style food (either European or American) and a rustic feeling. But in both, the idea of the automobile/motorcycle is the theme.
Food and hot cars of food and hot bikes or food and upscale cars.
And pie. Don’t forget the pie.
The image must fit the layout provided… and it is a landscape.
Print the image and have it close to you for reference.
PSD FILE (NOTE: New Layout) hellonwheels-main.psd
Note that there is a color scheme already attached, so make sure your colors will work with all that orange
The cover is on the right half and the left half is the backside.
Plan this shot with complete deliberateness.
If the front wraps too far around the back, we lose what you have done, but if the image doesn’t wrap neatly the backside may have no relationship to the front.
Other than the red type on the front, there are no other typographical issues to deal with.
PHOTOGRAPHIC INFO
PHOTOSHOP INFO
PREVIOUS STUDENT WORK FOR INSPIRATION
JUNE 2022
Photographing a Musician with Aaron Nace
He takes you through the whole thing. https://www.youtube.com/watch?v=UH8K7s4kYqg&t=428s
Shooting a Musician’s Portrait
Short video. https://www.youtube.com/watch?v=6nZjJCZX8kE
HOW TO EDIT LIKE MONTANA MARTZ
Includes free preset. https://www.youtube.com/watch?v=Xu0Oh1fuh-w
HOW TO EDIT LIKE ALEX STROHL
Alex has a very fresh and interesting look to his images. https://www.youtube.com/watch?v=ZKAowKkwN_o
HOW TO EDIT LIKE FINN BEALES
A current fast rising photographer, Finn Beales is turning a lot of heads recently. https://www.youtube.com/watch?v=XbqqLnVDhIU
HOW TO EDIT LIKE SAM ELKINS
Sam Elkins is a young portraitist currently living in LA. https://www.youtube.com/watch?v=IwHGhpk1uJA
HOW TO SHOOT AND EDIT LIKE ANDREW KEARNS
Andrew Kearns is a young portraitist. I think this is a good glimpse into the way he thinks about shooting and editing. https://www.youtube.com/watch?v=A-gP8TSx06w
Using BLEND IF To Replace Parts of Images
BLEND IF is a very powerful tool when you want to make changes to an image. From changing the foreground to replacing a sky, this tool is a workhorse you should know about. https://www.youtube.com/watch?v=yAMXBYx0r5g&t=2s
HOW TO REMOVE ANYTHING IN PHOTOSHOP
Sometimes there is something totally distracting in our backgrounds - or foregrounds too, although those can be tricky if they are actually in front of our subject. Most of the time it is a background issue, and this is a pretty slick tutorial in how to get rid of...
Blending Different Light Temperatures in ACR and LR
Sometimes we have different lights in the same shot. Tungsten in a daylight scene, daylight in a window coming into a tungsten lit room. There are so many scenarios where you will have to blend the two light sources to make the image look more balanced and evenly lit...
Using the Clone Stamp
The clone stamp is one of our go-to features in Photoshop. It can be used well, and it can be used not so well. It is important to get to know the various ways to use this important tool. https://www.youtube.com/watch?v=MY023ZQJy0M
Color Grading with Gradient Masks
This is a handy little method for adding some great color grading to your images. Color is one way we can use to evoke emotion, engagement, and help tell our story. They have been using this in the cinema for decades. You will recognize it when you look for it....