HELL ON WHEELS:
A Coffee, Burger, and Pie Restaurant needs a new Menu Cover
A local company is franchising a new burger store… retro design, servers on roller skates, old-time fun. And it is mostly for upscale people who like to dress downtown… $30,000 Harleys and Mint Condition 68 Corvettes.
The food is big and fun, and the feature is the old-time feeling of the place.
OR – it can be a local restaurant that is automobile-themed… ‘country-style food (either European or American) and a rustic feeling. But in both, the idea of the automobile/motorcycle is the theme.
Food and hot cars of food and hot bikes or food and upscale cars.
And pie. Don’t forget the pie.
The image must fit the layout provided… and it is a landscape.
Print the image and have it close to you for reference.
PSD FILE (NOTE: New Layout) hellonwheels-main.psd
Note that there is a color scheme already attached, so make sure your colors will work with all that orange
The cover is on the right half and the left half is the backside.
Plan this shot with complete deliberateness.
If the front wraps too far around the back, we lose what you have done, but if the image doesn’t wrap neatly the backside may have no relationship to the front.
Other than the red type on the front, there are no other typographical issues to deal with.
PHOTOGRAPHIC INFO
PHOTOSHOP INFO
PREVIOUS STUDENT WORK FOR INSPIRATION
JUNE 2022
PHOTOGRAPHING COSMETICS: ONE STYLE
Short tutorial on one photographer's style of working with cosmetics. https://www.youtube.com/watch?v=wjeEI2EVge4
MAKING SELECTIONS IN PHOTOSHOP (THIS IS COOL)
A very smart tutorial on using sliders to help make selections smoother. https://www.youtube.com/watch?v=oHfGDfbXdT4
WHO KNEW A SHINY BOWL COULD BE SO DIFFICULT?
But they are. This is a well thought out video on how intricate you must be with your lighting to show a simple silver bowl https://www.youtube.com/watch?v=-M_H9Sah2UY
SHINY OBJECTS: SPHERES
Well done tutorial on lighting metal and round objects. https://www.youtube.com/watch?v=-M_H9Sah2UY
SHINYS OBJECTS WITH SIMPLEST LIGHTING TOOLS
I am a big fan of using reflected boards for lighting shiny surfaces. This is a very nice tutorial on how to use boards and small lights to delicately carve a soft light. https://www.youtube.com/watch?v=CfQoftGuiOU
PHOTOGRAPHING SHINY OBJECTS
This is a nice little tutorial showing angle of incidence / angle of reflection and how to use that law of physics in designing your light. https://www.youtube.com/watch?v=C8HNBcu3Hig
COLOR GRADING IN LIGHTROOM
Another easy to follow tutorial on color grading only this time using Lightroom. This is a great way to work a color pallet into your style. https://www.youtube.com/watch?v=BWKQkjLo_lo
COLOR GRADING USING PHOTOSHOP LUTS
Another fun way to work with the color in your images. https://www.youtube.com/watch?v=nqHYdcXKD4c
Still Life Tips (CL Class)
Here are some ideas for creating light modifiers and what they do. https://www.youtube.com/watch?v=7Hwu6g7L6vE&t=1129s
Color Grading: A Simple Method
Sometimes the color we get is not the color we want. Color can help 'sell' the concept. It can lead us emotionally. And it can make the most mundane seem more mysterious. Here is how you can color grade in Photoshop. https://www.youtube.com/watch?v=NhLXYGXaPe0
Photographing Eggs
A breakdown of some egg shots we did in class a while ago. https://www.youtube.com/watch?v=EBi5DGFxuww
ARC OF BEAUTY
One of the most powerful tools we have is the direction of the light. This video walks you through the 'Arc of Beauty" and some of it's applications. https://www.youtube.com/watch?v=wQ3cU6w3w6s&t=7s