2022 SPRING: 20: ASSIGNMENT TWENTY: A RESTAURANT MENU

ASSIGNMENT DUE JUNE 28, 2022

HELL ON WHEELS:
A Coffee, Burger, and Pie Restaurant needs a new Menu Cover

A local company is franchising a new burger store… retro design, servers on roller skates, old-time fun. And it is mostly for upscale people who like to dress downtown… $30,000 Harleys and Mint Condition 68 Corvettes.

The food is big and fun, and the feature is the old-time feeling of the place.

OR – it can be a local restaurant that is automobile-themed… ‘country-style food (either European or American) and a rustic feeling. But in both, the idea of the automobile/motorcycle is the theme.

Food and hot cars of food and hot bikes or food and upscale cars.

And pie. Don’t forget the pie.

The image must fit the layout provided… and it is a landscape.

Print the image and have it close to you for reference.

PSD FILE (NOTE: New Layout) hellonwheels-main.psd

Note that there is a color scheme already attached, so make sure your colors will work with all that orange

The cover is on the right half and the left half is the backside.

Plan this shot with complete deliberateness.

If the front wraps too far around the back, we lose what you have done, but if the image doesn’t wrap neatly the backside may have no relationship to the front.

Other than the red type on the front, there are no other typographical issues to deal with.

PHOTOGRAPHIC INFO

PHOTOSHOP INFO

PREVIOUS STUDENT WORK FOR INSPIRATION

JUNE 2022

THE HIERARCHY OF IMPACT

THE HIERARCHY OF IMPACT

This is a very important concept to get into your workflow and creative concepts. If "anyone" can do something, then "anyone" will. And if we are doing work that anyone can do, we are not going to be competitive OR in demand. We become a commodity. Like a can of peas....

SUPER GOOD PHOTOSHOP TIPS… WATCH

SUPER GOOD PHOTOSHOP TIPS… WATCH

SUPER GOOD PHOTOSHOP TIPS While the title is a bit link-bait, the Photoshop techniques - especially masking background and working with color - are very good and well explained. https://www.youtube.com/watch?v=oeS25WrpMkA&t=377s