HELL ON WHEELS:
A Coffee, Burger, and Pie Restaurant needs a new Menu Cover
A local company is franchising a new burger store… retro design, servers on roller skates, old-time fun. And it is mostly for upscale people who like to dress downtown… $30,000 Harleys and Mint Condition 68 Corvettes.
The food is big and fun, and the feature is the old-time feeling of the place.
OR – it can be a local restaurant that is automobile-themed… ‘country-style food (either European or American) and a rustic feeling. But in both, the idea of the automobile/motorcycle is the theme.
Food and hot cars of food and hot bikes or food and upscale cars.
And pie. Don’t forget the pie.
The image must fit the layout provided… and it is a landscape.
Print the image and have it close to you for reference.
PSD FILE (NOTE: New Layout) hellonwheels-main.psd
Note that there is a color scheme already attached, so make sure your colors will work with all that orange
The cover is on the right half and the left half is the backside.
Plan this shot with complete deliberateness.
If the front wraps too far around the back, we lose what you have done, but if the image doesn’t wrap neatly the backside may have no relationship to the front.
Other than the red type on the front, there are no other typographical issues to deal with.
PHOTOGRAPHIC INFO
PHOTOSHOP INFO
PREVIOUS STUDENT WORK FOR INSPIRATION
JUNE 2022
A LONG VIDEO ON WHAT YOU SHOULD KNOW ABOUT THIS CRAFT
JAKE STANGEL IS A PROFESSIONAL PHOTOGRAPHER based in Portland and San Francisco. This is a long (2 1/2 hours) video in which Jake explains all you need to know to be a photographer assistant... and to be a photographer as well. No worries if you do not already have...
On Doing Short Form Videos
Some great points on making short-form motion or video. I am not encouraging you to do Instagram stories, but his process for getting good at what he does is truly the way to go. Make more stuff so you can make more mistakes so you can correct the mistakes so you can...
BUILDING A PORTFOLIO WITH SAM ELKINS
https://youtu.be/d766m7Z-QqI
CONSUMER ELECTRONICS: SIX IMAGES DECONSTRUCTED.
Take your time going through this short video. Six images taken apart with their Behind the Scenes images. Lots to learn here. https://youtu.be/H21UHmwzPbw
THE HIERARCHY OF IMPACT
This is a very important concept to get into your workflow and creative concepts. If "anyone" can do something, then "anyone" will. And if we are doing work that anyone can do, we are not going to be competitive OR in demand. We become a commodity. Like a can of peas....
FOCUS STACKING BASICS
https://youtu.be/s5yyWjMLXU8
CREATING COMPOSITES IN PHOTOSHOP
TWO VERY GOOD TUTORIALS FOR CREATING COMPOSITES https://youtu.be/XJxPZdlJVRU https://youtu.be/Say0Hkj3wd8
IDEAS IDEAS IDEAS… IS THERE A SYSTEM FOR FINDING GOOD ONES?
https://www.youtube.com/watch?v=dTiBsUqCyDc
USING THE CALIBRATION TOOL IN LIGHTROOM AS A CREATIVE ELEMENT
https://www.youtube.com/watch?v=FnFQfyFSqRw SECOND GOOD VIDEO ON CALIBRATION TOOLS https://www.youtube.com/watch?v=Xg7SblduXsI
THE BIG MEAL: INGREDIENTS FOR A SUMPTUOUS FEAST
We take a breather for the week of November 23 - 29. In the USA we celebrate Thanksgiving and a lot of people are traveling or having guests, and the holiday falls on a Thursday, so it wipes out the week. But we will still give you all this special assignment. It is...
SHOOTING FOOD WITH JUDY DOHERTY
Judy came and visited our mentorship group earlier in the year. Here is the replay of that meeting. Enjoy. Judy Doherty Photography https://www.youtube.com/watch?v=4lHwGNEtyN0&feature=emb_logo
SUPER GOOD PHOTOSHOP TIPS… WATCH
SUPER GOOD PHOTOSHOP TIPS While the title is a bit link-bait, the Photoshop techniques - especially masking background and working with color - are very good and well explained. https://www.youtube.com/watch?v=oeS25WrpMkA&t=377s