HELL ON WHEELS:
A Coffee, Burger, and Pie Restaurant needs a new Menu Cover
A local company is franchising a new burger store… retro design, servers on roller skates, old-time fun. And it is mostly for upscale people who like to dress downtown… $30,000 Harleys and Mint Condition 68 Corvettes.
The food is big and fun, and the feature is the old-time feeling of the place.
OR – it can be a local restaurant that is automobile-themed… ‘country-style food (either European or American) and a rustic feeling. But in both, the idea of the automobile/motorcycle is the theme.
Food and hot cars of food and hot bikes or food and upscale cars.
And pie. Don’t forget the pie.
The image must fit the layout provided… and it is a landscape.
Print the image and have it close to you for reference.
PSD FILE (NOTE: New Layout) hellonwheels-main.psd
Note that there is a color scheme already attached, so make sure your colors will work with all that orange
The cover is on the right half and the left half is the backside.
Plan this shot with complete deliberateness.
If the front wraps too far around the back, we lose what you have done, but if the image doesn’t wrap neatly the backside may have no relationship to the front.
Other than the red type on the front, there are no other typographical issues to deal with.
PHOTOGRAPHIC INFO
PHOTOSHOP INFO
PREVIOUS STUDENT WORK FOR INSPIRATION
JUNE 2022
MAKING THE SHOT VS TAKING THE SHOT
Watch how much effort and deliberate choices go into JP's "girl with kite" image. Deliberate choices based on exploration, research, vision, and the pragmatic nature of making things behave the way you want to them to. ...
USING ONE LIGHT TO CREATE MANY SOURCES
A well done video that shows a simple process of using only one light to create a multi-light set up. https://www.youtube.com/watch?v=VsqRoJAKJm4
MATCHING THE SUBJECT AND THE BACKGROUND
Hold on to your chair... LOTS of info, but this is a wonderful way to work with the color grading of still images. https://www.youtube.com/watch?v=TZnXQZWejPg
FIVE LIGHTING IDEAS THAT WILL INSPIRE YOU
https://www.youtube.com/watch?v=yBVciD7eLWs&list=PLr5rJ36OFg0Iy39iLqaiZdsjwaOUeJigR
SEAN TUCKER ON LIGHTING
https://www.youtube.com/watch?v=-YulGAhQoVA
How to Improve Your Photography
https://www.youtube.com/watch?v=EMmHixjZXTs
Tips from Andrew Scrivani
https://www.youtube.com/watch?v=HMGqeBuI1T0
Create Better Light for Food
https://www.youtube.com/watch?v=cGdq7-qHgLQ
Tips for Shooting Food
https://www.youtube.com/watch?v=pRRUgI_iUXI
Aaron Nace on Post Processing Concept Photos
This is really focused on people, but there are still good ideas to be had. https://www.youtube.com/watch?v=ihPa_-aWknM
Ted Forbes on Creating a Concept
Ted has one of the best Youtube photographer channels. https://www.youtube.com/watch?v=nxkpa7oHRrc
Peter McKinnon on idea generation
Peter knows his stuff. https://www.youtube.com/watch?v=6H31k2o3TBI