NOTE: THIS CLASS HAS BEEN POSTPONED TO FRIDAY, OCTOBER 8 AT 6AM PACIFIC DUE TO TECHNICAL ISSUES.
Good Afternoon,
“My name is Arthur Dyrektor and I am the creative director at De Luxe + an e-commerce venture specializing in luxury fashion accessories for men and women.
For this coming year, we are focusing on creating a new line of upscale women’s fashion accessories.
We provide a full line to a very discriminating clientele including Ladies’ purses, scarves, jewelry, perfumes, shoes, etc…;
Men’s wallets, belts, watches, cufflinks, ties, footwear, as well as a number of unisex items such as key fobs and cell phone covers.
We’re in the middle of a website redesign and we need two “hero” shots for the site’s homepage for several of our local distributors. Each distributor has its own website and this image is the hero, full page image on the home screen. These photographs will introduce our new line of fresh, fun, and upscale women’s fashion accessories.
We are creating a new line of women’s purses, gloves, clutches, and wallets.
The demographics are women of means, 28-40 who are no longer interested in the mellenial silliness, but still consider themselves hip enough to ignore the more staid and popular designer labels.
I was given a link to your website by a friend and liked what I saw, so I’d like to give you a shot.
Here are the particulars.
1. Dimensions: 1000w X 437h PX (16:7 ratio)
2. Dimensions are 1200w x 900h PX (3:2ration)
Output: sRGB 72ppi 70% image quality (must load FAST)
Timeframe: 2 weeks (drop-dead date is Wednesday after next as I’m flying out Thursday)
Theme: As I said, I’ve seen your work and trust your vision, so I’m going to give you complete creative control, with 2 caveats
1. Absolutely no busy backgrounds. Flat, minimal, or non-busy colors will be appropriate.
All of our products are shot on plain white for Amazon, and we have plenty enough of that already going on. Try a lay-flat approach, still life, editorial with or without talent (models), or environmental. The image should be something contextual that incorporates one or more of the products mentioned above. Your styling should be somewhat minimalistic and stark where necessary.
All of our products are shot on plain white for Amazon, and we have plenty enough of that already going on. Try a lay-flat approach, still life, editorial with or without talent (models), or environmental. The image should be something contextual that incorporates one or more of the products mentioned above. Your styling should be somewhat minimalistic and stark where necessary.
2. We need something that simply oozes luxury, but in an understated way that resonates with our demographic of 28-40 yr old professionals with income over $250,000.
Here are a couple of links to our main competitors in different areas so you get a feel for what we’re after:
Spend a bit of time on the Herschel site. We like their header and break images.
I have enclosed 8 images our product managers have chosen to give you an idea of the flavor of what we are looking for.
I look forward to your response.
To prepare for this shoot, double-check the styes of imagery he is discussing.
Draw, sketch, and plan your props carefully. This is an important opportunity for your fledgling photography business.
Good luck.
Additional images to look over.
WITH PEOPLE:
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- Image by Micah Gianneli and Jesse Maricic
PHOTOSHOP TUTORIAL: CUT OUTS
LIGHTING TUTORIAL
OCTOBER 2021
APRIL 2021
PREVIOUS CLASS WORK
FEBRUARY 2020
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- sdr
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- dav
Don
It looks like you have the tutorials and review classes from the bike assignment on this page, along with the new assignment
Joe
The second two links to competitors on the page don’t work. One appears to have been hacked.