ASSIGNMENT: PROMOTIONAL IMAGES FOR A COFFEE SHOP

BRIEF

Your town or area just got a new Coffee Bar in a newly gentrifying part of town. Because you are doing your marketing right, you knew it was opening soon (business licenses are posted in the newspaper) and did some in-person business development. Dropping by with a leave-behind and your portfolio, you impressed the owners right away, and they want to do some images for the various local coffee magazines.

That’s the way you do it, BTW.

They are leaving the style and approach up to you, but they do want to feature a cup of coffee with an ‘early morning’ feel, possibly with a croissant or pastry.

Now, here’s the thing. The shop’s style has to be brought into the images and they are a bohemian, up-scale coffee vendor. One other thing – they can only give you 1 hour for the photography, so planning and production will be an issue for you to deal with.

Asking for permission to shoot in a coffee bar is pretty easy, as most of the owners would love to get four images to use in their marketing. Do a great job and they may want you to do some more for them… as a gig.

PARTICULARS.

• Images can be tall or wide but should also work in a square format (for Instagram)
• Color
• The file should be able to print on cheap paper and still look good (No deep darks with texture)
• Keep text in mind, but do not let it dictate your composition

This is a style shot. It is not a coffee product shot. You can choose to use interesting post-processing on it if you are so inclined.

Be careful to not have it come out looking like a product shot for a coffee company… this is mood, atmosphere, style, and flair.

And have fun with it.