2023 SPRING: 37: ASSIGNMENT THIRTY SEVEN: MEN'S FASHION ACCESSORY

DUE NOVEMBER 14, 2023

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INSPIRATION VIDEO:

RESOURCE LINKS:

ASSIGNMENT: FASHION ACCESSORIES: MEN’S WALLET OR MESSENGER BAG

THE BRIEF:

The company makes messenger bags and wallets for men. They are a new brand derived as a spin-off from a legacy company with lots of cache’. They need this image to introduce their products to a younger (25-40) and more hip generation. The older designs have been adopted by a more mature demographic, and the price point is higher than the teens and millennials can be expected to pay.

They pride themselves on their erudite personality and the brand has no hint of frivolity. It is a serious, upscale company with products starting at $500 and up. Your job is to present the products with attention to detail and presentation. This is NOT a catalog shot on white. It is a dynamic, challenging image that will make you consider many different ways to present elegance.

THE PARTICULARS:

Horizontal or vertical
Color
People or still life are fine
Create lighting that exudes emotion or elegance
1 image
Don’t forget BTS

Using the skills from the creative class, add a motion graphic ad for the item.
Make it an Instagram-reel-sized graphic to catch the attention of people interested in men’s fashion.

While many of the shots below feature women, the same shots can be done with men for a more striking and effective image.

SUGGESTIONS;

Peruse google images and check on wallet and handbag advertising. Do some research on what the different brands are doing. Sketch this for the best results.

THINGS TO KEEP IN MIND:

What is the main feature of the bag, wallet, or accessory?
How can you feature that part of the item in the photograph?
What kind of lighting will show the texture the best?
How can you make a shot that resonates with the client and the viewer without making something cliche’?
What can you do to make the designer feel he/she had hired the right photographer

This is an opportunity to show what you can do with something as ubiquitous as a messenger bag or men’s wallet. Light, composition, and concept.

Plan it.
Design it.
Execute it.
Deliver it.

ASSIGNMENT INFO:

PEOPLE

A great shot to practice your fashion chops if you want. A “model” or talent can help sell the bag as something useful. Keep the focus on the bag if you want, but if you can show the ’emotion’ of this high-end accessory, knock yourself out.

Your model doesn’t have to be a pro. Perhaps you know someone who can be your bag-slinging talent for an hour or two. Please make as many images as you can. Really work the bag and talent to create something powerful.

STILL LIFE

Texture, color, the ‘feeling’ of the bag – these are the things to keep in mind when shooting the bag or wallet. Work to make the set push the idea of a high-end piece of fashion gear. What props will you use? Surface? All go into the making of a great still life.

LIGHTING

If you are on location, let the sun be your main, but it may not be a bad idea to add some strobe to bring out the bike and create some compelling images. Light that directs the view, creates mood, opens up shadow side, plays off the main, and otherwise presents the subject in a new way, can be very compelling.

Studio: Big soft lights for ‘liquid’ highlights and popping chrome. From large boxes and octas to large scrims and accent lights, keep the bike and composition forward.