A new ad campaign for a vintner with a very exclusive stock. The wine will be expensive, sold only at a few top shelf stores, and available in only three of the most exclusive hotels on the west coast.
This is their first foray into advertising, and they have committed to 6 full pages per month in:
Cigar Aficionado
Travel and Leisure
Vogue
Vanity Fair
Connoisseur
So we know right at the outset they are spending BIG bucks on placement.
The art director and creative lead want the image to be “clean, constructed, and modern.” The emphasis of the image should illustrate the positioning line:
“Which wine goes best with love?”
The demographic for this shot is man/woman early 30’s, very high disposable income, single, and professional.
- do not show the entire bottle or any part of the label
- the wine is a light, red wine and should show brilliantly smooth
- additional props (sparingly) should emphasize the ‘love’ emotion of the headline
- Colors should be muted, not overly saturated
- Exclusive.. just think exclusive
IMPORTANT
This is an optional assignment for those not working on their own projects. It is NOT mandatory.
But turning in a photograph of some sort IS.
Friday Images:
Saturday images
FRIDAY ADVANCED
SATURDAY