Local company makes top of the line backpacks and they are looking into expanding their reach with three new ads running in national outdoors magazines. These are vertical ads of course and they want to see some creative work from around your area.
They have four different Backpack lines:
- School / University (kids early teens through 21)
- Women’s Sports
- Men’s Sports
- Adventure Sports (real intensive backpacking)
You pick the one you feel most comfortable for your talent availablity.
Image parameters:
- Shallow DoF (Unless the location calls for wide angle)
- Show off the backpack
- Talent as prop
- Location MUST be very cool.
- Urban setting OK for School / Women’s.
- Natural setting only for Men’s / Adventure
- Lighting is very important – keep the bag lit. This is not a drop and pop.
- No studio shoot, please.
- If you use natural light, make sure you have enough of it and modify it enough to make the backpack the star.
- Color image
OK… let’s get to work on this product with talent shot.
Please do not add type to your image, just the photograph is fine. Also, we do not need a product shot for inset. Just talent and backpack in a location is fine.
Agency sent these to view:
