This is a very important concept to get into your workflow and creative concepts.
If “anyone” can do something, then “anyone” will.
And if we are doing work that anyone can do, we are not going to be competitive OR in demand. We become a commodity. Like a can of peas.
The cheapest can of peas sells.
Take a few minutes and watch this presentation on the Hierarchy of Impact, and ask yourself how far up that hierarchical pyramid you can go.
If the video is not showing, use this link.