ASSIGNMENT: AN AD FOR A LOCAL FLORIST

OCTOBER 7, 17 : DUE OCTOBER OCTOBER 21, 17

ASSIGNMENT: FULL PAGE AD FOR LOCAL FLORIST

Assigned October 7, 2017 | Due October 21, 2017

THE BRIEF:

A local florist with a few different stores has decided to run an ad in the local/regional magazine and they have tapped you to do the image. Their grand-daughter will be doing the design work and they are only looking for a killer shot. Minimal text and graphics will be applied to your image. The image must convey the warm and friendly atmosphere of their stores, as well as show flowers that will make the viewer stop to look.

This is not a rose in a vase kinda shot, folks. They want something striking.

THE PARTICULARS:

This is a vertical one-page ad that will bleed off the page. That means no borders, full-page ad.
Color
People or still life
Compositionally very strong

Assignment Due by midnight, October 21, 2017

FILE NAMING CONVENTION:
day-firstname-lastname-date-a.jpg
(for instance: wed-don-giannatti-9-21-a.jpg)
This is important.

Image must be saved to 1000 pixels on the long side, as a jpeg, and use the “Save for Web” tool to make it a ’60’ quality jpeg.

TUESDAY WEBINARS (NEW LINKS – PLEASE USE)

6:30 AM PacificRegistration URL: https://zoom.us/meeting/register/6ea0f450a052c55d8c34be5db4a05ad8
10 AM Pacific Registration URL: https://zoom.us/meeting/register/730b5889d84aac68d746f627e8486654
5 PM Pacific (Open Topics) Registration URL: https://zoom.us/meeting/register/025d249c34a55fe88c34be5db4a05ad8

WEDNESDAY WEBINARS

5 PM Pacific Registration URL: https://zoom.us/meeting/register/0401de2d687bf6557c24e00bf0acd2b8

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THEY LIKE THESE:

ASSIGNMENT INFO:

PEOPLE

When working with people on an image like this, you may want to only use parts like hands, shoulders, or backs/legs to feature the flowers. If you include the face, make sure the face can help sell the flowers the way you want. It may quickly turn into a portrait of someone with flowers and it needs to be a photograph of flowers with a person for context.

Try thinking of using just hands holding or arranging the flowers, or a silhouette with the flowers in a small patch of light. Hands, legs, feet, and behind the back can always be a great way to show the flowers as something special, something given with love. If you are a people shooter, this will be a great portfolio piece.

STILL LIFE

If you are a still life shooter, consider the approaches the client likes. Are they cluttered with lots of extraneous props or are they more minimalist with strong composition and style? Color also plays a big part in the way the images are created. Colors pop, composition helps pop them and the colors around them are created so as to help the flowers stand out from the background. Consider your light first. Will it be from the back, warming the space, or from the side to accentuate the textures?

VIDEO CLIPS

If you are wanting to work on a video for this assignment, make a 30″ clip with music behind and titles for narration. Music and text running over the video would be a great small clip to have in your portfolio. Please make sure the video is placed where we can view it (YouTube or Vimeo) and make notes about its construction. We are all going to be interested.

LIGHTING

I suggest backlight and side light for this image. In order to accentuate the color and shape of the flowers, backlight will work well. Backlight also helps sell the ‘warmth’ and natural feeling of the space. Sidelight will accentuate shape and dimension as well, but add in some texture to the flowers or what is surrounding them.

Any light modifier will work – from natural light to grids and snoots as long as they do not make the image become more about the light instead of the flowers. Yes, photography is always about the light, but if it starts to be too dramatic, or too powerfully created it can overshadow the subject.