SUMMER 2021 – 5 -ASSIGNMENT FIVE: PROMO IMAGES FOR A LOCAL COFFEE SHOP
https://www.youtube.com/watch?v=QIkWZJvZ33U NOTE: THERE IS NO CLASS ON AUGUST 4. WE WILL RESUME CLASSES ON AUGUST 11. ASSIGNMENT: Promotional Images for Local Coffee Bar BRIEF Your town or area just got a new Coffee Bar in a newly gentrifying part of town. Because...
2022 SPRING: 26: ASSIGNMENT TWENTY SIX: CUTLERY
This assignment we will tackle cutlery as either a chef's tool, or an 'everyday carry' knife (pocket knife) Things to think about when shooting cutlery: The texture of the blade.Show this by making sure you have a continuous highlight on most of the blade. This...
2021 SPRING 29: ASSIGNMENT TWENTY NINE: LUGGAGE
LUGGAGE A high-end item that also sells at low-end retail outlets. The idea of luggage means travel... travel is romantic. Travel is personal. Travel is freedom. Now we have been asked by a small ad agency to produce an image for a new distributor of luggage in our...
SUMMER 2021: 4: ASSIGNMENT FOUR: RECIPE FOR AN AIRLINE MAGAZINE
This is a ‘Table Top” or still life food shot. The assignment: an image to accompany a simple recipe for an InFlight magazine. Those are the little monthlies that most of the airlines have in those seat pockets. Some are good, some are not. This is one of the good...
UNDERSTANDING CURVES: IMPORTANT
Photoshop has a wide selection of tools to use to modify the global image, but none is more powerful than curves. Understanding curves is one of the essential knowledge points we all have to grasp. It will make our post-production work so much better. Learn to use...
BLEND IF: EXPLAINED. (ONE OF THE MOST IMPORTANT TOOLS IN PHOTOSHOP)
https://youtu.be/dHU03kD6Q90
SUMMER 2021: 3: ASSIGNMENT THREE: TEAR SHEET BOOK AND IMAGE
A LITTLE SOMETHING TO HELP US PLAN We are going to start our business planning, but not in the dry “business school” sort of way. We aren’t in business school – we are photographers. Planning our business means that we have to also think about what we do as...
SUMMER 2021: 2: ASSIGNMENT TWO: AN EDITORIAL IMAGE
“DON’T PUT ALL YOUR EGGS IN ONE BASKET” Sounds like something we photographers say… “Don’t shoot all your images on one card…” It means the same thing. Have more than one place to store and keep what is valuable to you in case the first place is faulty. The basket...
2020-1: ASSIGNMENT ONE: PHOTOGRAPH A STRANGER
Our first assignment is what I call the "eat the frog first" assignment. (If you have to eat a frog at the meal presented to you, eat the frog first gets the worst out of the way and you can enjoy the rest of the meal.) Works the same in most other areas of life. For...
2021 SPRING: 26: ASSIGNMENT TWENTY SIX: CUTLERY
This assignment we will tackle cutlery as either a chef's tool, or an 'everyday carry' knife (pocket knife) Things to think about when shooting cutlery: The texture of the blade.Show this by making sure you have a continuous highlight on most of the blade. This...
MATCHING COLOR WITH CURVES: IMPORTANT TECHNIQUE
https://youtu.be/zV6peLaJ0tY
ASSIGNMENT TEMPLATE
THE ASSIGNMENT WEBINAR LINKS AND RESOURCES2021 SUMMER WEBINAR SCHEDULED LINKS WEDNESDAY MORNINGS 8AM PACIFICWEBINAR LINK WEDNESDAY AFTERNOONS 5PM PACIFICWEBINAR LINK...
THIRTY DAYS OF PHOTOSHOP… IMPORTANT
https://youtu.be/jFfd0RYax5k
COMBINING IMAGES IN PHOTOSHOP (BLENDING)
https://youtu.be/iA4SIF0KsDc
SPRING 2020: 52: ASSIGNMENT FIFTY TWO : COKE REVISITED
NOTE: I HAVE ADDED A LIGHTING TUTORIAL FOR YOU ALL. HERE YOU GO. This will be fun. And challenging. Really challenging. WATCH: https://www.youtube.com/watch?time_continue=49&v=UvYuQ4Qyiqc Here is an article with images from the new Coke campaign. COKE...
2021 SPRING: 20: ASSIGNMENT TWENTY: A PRODUCT SHOT YOU ART DIRECT
This week is one you will enjoy. A bit of a respite from demanding layouts and such. YOU choose the product to shoot, and YOU shoot it your way. Make this something that you want to do for your book. If you are an editorial shooter, do a killer editorial shot that...
IT’S TIME TO GET FAMILIAR WITH CINEMAGRAPHS
https://youtu.be/2DU0Sim_BJ4 https://youtu.be/1-eEB-QLrl0
SPRING 2020: 48: ASSIGNMENT FORTY EIGHT: FREE SHOOT WEEK
THREE OPTIONS FOR FREE SHOOT WEEK: Do something totally original to blow our minds! Redo an assignment you know you can do better now. Do an assignment you may have missed along the way. NO RULES. This is an opportunity to take a breather and cover old ground. Still...
TWO NEW VIDEOS: HOW TO READ A PHOTOGRAPH AND HOW TO DO CORPORATE HEADSHOTS
HOW TO READ A PHOTOGRAPH: A VITAL TOOL FOR ALL OF US https://youtu.be/6zy8lArDE-o HOW TO DO CORPORATE HEADSHOTS: ONE PHOTOGRAPHER'S APPROACH https://youtu.be/mUDTGMwfz3o
SPRING 2020: ASSIGNMENT FORTY SEVEN: “THE ROOTS OF POWER”
A LARGE POINT OF PURCHASE DISPLAY VISUAL It means many things to a lot of people. From politics to personal to some sort of allegory for anything they like or dislike. For us it means… Gardening. For us, the “roots of power” is a garden shot in your style. It is to be...
THINK ABOUT THIS: MULTIPLE CHANNELS OF INCOME ARE GOOD!
https://youtu.be/kbnxJ0p_D9M