2021 SPRING: ASSIGNMENT SIX: COSMETICS

2021 SPRING: ASSIGNMENT SIX: COSMETICS

Cosmetics can be a tricky subject for a lot of reasons. The design of the packaging and tools are extremely important for the branding of the items. Logos, shapes, colors, textures, and more are carefully worked and reworked to help the customer feel the experience of...

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ASSIGNMENT: ON TWO WHEELS

ASSIGNMENT: ON TWO WHEELS

ASSIGNMENT: ON TWO WHEELS THE BRIEF: Bicycles: not motorcycles or scooters or any other form of motorized transportation. A local bike company is sponsoring a bike safety month and they need two shots for their upcoming promotional materials. Since they are a bike...

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THE HIERARCHY OF IMPACT

THE HIERARCHY OF IMPACT

This is a very important concept to get into your workflow and creative concepts. If "anyone" can do something, then "anyone" will. And if we are doing work that anyone can do, we are not going to be competitive OR in demand. We become a commodity. Like a can of peas....

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ASSIGNMENT: A PROMO FOR A LOCAL COFFEE SHOP

ASSIGNMENT: A PROMO FOR A LOCAL COFFEE SHOP

ASSIGNMENT: Promotional Images for Local Coffee Bar BRIEF Your town or area just got a new Coffee Bar in a newly gentrifying part of town. Because you are doing your marketing right, you knew it was opening soon (business licenses are posted in the newspaper) and did...

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2020 HOLIDAY ASSIGNMENT (OPTIONAL)

2020 HOLIDAY ASSIGNMENT (OPTIONAL)

HOLIDAY ASSIGNMENT ALL STUDENTS I am not trying to be presumptuous here, but I expect most all of you will be receiving some sort of gifts this Christmas - even if they are from you to you. So I want you to treat them as an assignment for a still life or product...

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DECEMBER HIATUS: POTPOURRI OF FUN STUFF

DECEMBER HIATUS: POTPOURRI OF FUN STUFF

This is the second week of Christmas or Winter Hiatus, and once again there is not an assignment. But I do have some stuff that you may have or have not seen before, and I think they may be of value to you.Color grading is one of the hottest new techniques for...

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DECEMBER HIATUS ONE: DEVELOPING A STORY

DECEMBER HIATUS ONE: DEVELOPING A STORY

One of the best ways I know of to create a story approach to a photo shoot is to use a storyboard.A storyboard is a visual shot list that also helps define your timeline for shooting. Having a good storyboard helps you create a coherent set of images, but not...

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GEAR RECOMMENDATIONS

GEAR RECOMMENDATIONS

STANDS AND C-STANDSHEAVY DUTY GREAT PRICE GREAT ALL AROUND BUDGET STANDS (GOOD) FOR SMALL LIGHTS / REFLECTORS BUDGET CONSCIOUS 10' C-STAND BUDGET C-STAND MINUS BOOM ARM  WHEELS FOR C-STANDS STUDIO LIGHTING AC (PLUG IN WALL)GOOD LIGHT GREAT PRICE TASTY KIT...

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HOLIDAY ASSIGNMENT FOR PRACTICE (AND FUN)

HOLIDAY ASSIGNMENT FOR PRACTICE (AND FUN)

HOLIDAY ASSIGNMENT IMAGES DUE ON JANUARY 5, 2021. That means they must be uploaded by January 6 to allow me time to get them moved to the gallery for our reviews which start January 6. Assignment: Pick one from below. Candy Canes.Shooting something everyone knows, and...

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ASSIGNMENT THIRTY ONE: POWER TOOLS FOR INDUSTRY OR TRADES

ASSIGNMENT THIRTY ONE: POWER TOOLS FOR INDUSTRY OR TRADES

POWER TOOLS(FROM THE 8 WEEK PRODUCT WORKSHOP) https://www.youtube.com/watch?v=M-2wyCHthkI&feature=emb_logo ASSIGNMENT THREE: POWER TOOL OR TOOL OF SOME KIND I know it may be difficult for some of you to get your hands on a new, or nearly new piece of power...

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ASSIGNMENT TWENTY SEVEN: THE INCREDIBLE EDIBLE SANDWICH

ASSIGNMENT TWENTY SEVEN: THE INCREDIBLE EDIBLE SANDWICH

The Most Incredible Sandwich… EVER! The client, a small regional restaurant/catering chain, has introduced a new sandwich line to complement their other prepared foods. But these sandwiches are different… more of a work of art these guys are. Your assignment is to do...

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MENTORSHIP CLASS FOR ALUMNI: LIFETIME ACCESS

MENTORSHIP CLASS FOR ALUMNI: LIFETIME ACCESS

You are alumni of one of the most exclusive training groups in the world. I keep it small and personal, and I get to know every student as well as I can. As many of you know, I also do one-on-one mentoring. And I love that. Last year I decided to try a group...

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DECEMBER 2 CLASS: A STRATEGY AND AN IMPLEMENTATION

DECEMBER 2 CLASS: A STRATEGY AND AN IMPLEMENTATION

We are going to explore how to create a strategy, and then back that strategy up with an implementation plan that makes sense. No long term 'goals' or pie-in-the-sky dreams and wishes, this will be quick, decisive, and provide a roadmap for each of you to build growth...

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