ASSIGNMENT: WINE / BOTTLES FROM LAYOUT THE BRIEF: A double spread ad for a local restaurant to run in a local magazine. You have this layout sketch from the art director. This is a rough look at how they want the image. It is your job to present the image perfectly...

This week we turn back to the three wine bottle shoot of a few weeks ago, but now instead of shooting one (or two) images to capture the scene, we are going to shoot all the items separately and assemble them in Photoshop. First, it will be important for us to...

Assignment : Illustrating An As Yet Unwritten Magazine Article Your marketing has paid off, and the magazine wants to see a pitch from you. A pitch is something you do to them. A pitch is generally a story idea you have and want to shoot, or something that you think...

THIS IS YOUR FIRST FREE WEEK You have a multiple-choice assignment. shoot a previous assignment you think you could do much better. shoot an assignment you didn't do. shoot something amazing and blow our minds. If you need an assignment, here ya go: The coolest...

NOTE: THIS CLASS HAS BEEN POSTPONED TO FRIDAY, OCTOBER 8 AT 6AM PACIFIC DUE TO TECHNICAL ISSUES. Good Afternoon, "My name is Arthur Dyrektor and I am the creative director at De Luxe + an e-commerce venture specializing in luxury fashion accessories for men and women....

SHINY OBJECTS DISSECTED: We know whether something we are looking at is shiny or not. We always have… it’s part of what I call visual literacy and we develop it quite young. Shiny things reflect light a specific way. Shiny things show us how shiny they are by what...

PETS AND PET SUPPLIES ARE A HUGE BUSINESS Many times when we are shooting, our job is to take something rather mundane and make it look like something really special. A pet toy or accessory for instance. (NOTE: If you Google it, you will find a bazillion images that...

BORING AND MUNDANE ITEMS PHOTOGRAPHED TO LOOK AMAZING Sometimes we have to shoot boring stuff. And that can be really easy. Sometimes we have to shoot boring stuff and make it look really cool, or awesome or inspiring – at least inspiring enough to lead to a purchase....

​ASSIGNMENT: A POUR SHOT THE POUR SHOT You can use beer, or wine, or lemonade, or root beer, or ginger ale… Whatever you want to pour. The brief: A close-up of a pour shot… it can be from oblique to the camera to straight over top. It must show an interesting ‘splash’...