2022 SPRING: 20: ASSIGNMENT TWENTY: A RESTAURANT MENU
HELL ON WHEELS:A Coffee, Burger, and Pie Restaurant needs a new Menu Cover A local company is franchising a new burger store… retro design, servers on roller skates, old-time fun. And it is mostly for upscale people who like to dress downtown… $30,000 Harleys and Mint...
SUMMER 2021: 46: PIZZA: IS THERE NOTHING IT CAN’T DO
PIZZA: WONDER FOOD OF THE GODS THE BRIEF: What the client wants is a shot of her pizza as a homemade favorite. They use all traditional ingredients, and they use fresh ingredients whenever possible. They add little twists to the popular pizza dish by creating new and...
2022 SPRING: 17: ASSIGNMENT SEVENTEEN: PIZZA, THE MAGICAL FOOD
18: ASSIGNMENT: PIZZA: WONDER FOOD OF THE GODS THE BRIEF: What the client wants is a shot of her pizza as a homemade favorite. They use all traditional ingredients, and they use fresh ingredients whenever possible. They add little twists to the popular pizza dish by...
SUMMER 2022: 42: ASSIGNMENT FORTY TWO: THREE WINE BOTTLES TO LAYOUT (SINGLE SHOT)
ASSIGNMENT: WINE / BOTTLES FROM LAYOUT THE BRIEF: A double spread ad for a local restaurant to run in a local magazine. You have this layout sketch from the art director. This is a rough look at how they want the image. It is your job to present the image perfectly...
2022 SPRING 16: ASSIGNMENT SIXTEEN: COVER FOR A CLASSICAL MUSIC CD
THE ASSIGNMENT In this assignment, you will have to very carefully follow the brief(s) for the shoot. The client is a small PR firm in your area, and they are handling the promotion of a regional classical music string quartet. The quartet is made up of University...
SUMMER 2021: 43: ASSIGNMENT FORTY THREE: THREE WINE BOTTLES TO LAYOUT (SINGLE SHOT)
ASSIGNMENT: WINE / BOTTLES FROM LAYOUT THE BRIEF: A double spread ad for a local restaurant to run in a local magazine. You have this layout sketch from the art director. This is a rough look at how they want the image. It is your job to present the image perfectly...
2022 SPRING: 14: ASSIGNMENT FOURTEEN: WOMEN’S FASHION ACCESSORIES
Good Afternoon, Arthur DyrektorCreative Director De Luxe + I hope this note finds you well. I need your creative eye and work again. For this coming year, we are focusing on creating a new line of upscale women’s fashion accessories. We provide a full line to...
SUMMER 2021-41: ASSIGNMENT FORTY ONE: THE COWBOYS (AND GALS) WHO ARE “OUTSIDE THE LINES”
COWBOYS AND COWGIRLS No, not cowboys like with horses and cows and ropes and stuff. The Outsider. The “goes his/her own way” person. The one that doesn’t follow all the rules, but just gets the job done. Think Elon Musk.Think Richard Branson.Think Martha Stewart....
SUMMER 2021: 40: ASSIGNMENT FORTY: WHAT IS WET?
WHAT IS "WET” What does that mean? Specifics:A client has called. She hired a photographer to do a shot of something to show how her new water repellent product works. The photographer blew the shot… never did any Project 52 assignments, poor guy. She (the client)...
2022 SPRING: 12: ASSIGNMENT TWELVE: SUMMERTIME – AND THE LIVIN’ IS EASY
SUMMERTIME - AND THE LIVIN' IS EASY NOTE: THIS IS ALSO A "FREE WEEK" SO YOU CAN CHOOSE TO DO ANY OF THREE THINGS: ONE:You can redo a previous assignment that you feel you can do a whole lot better.One assignment. TWO:You can do an assignment you missed and get closer...
SUMMER 2021: 39: ASSIGNMENT THIRTY NINE: HIKING GEAR AD FOR OUTDOOR MAGAZINE
CLIENT: Startup Company wanting to make a BIG SPLASH with this first ad. They are tapping you to make some creative decisions on how to knock the hiking community collective wool socks off. YOU are the creative lead for this small company. They are easy to work with...
A NEW way to Edit COLOUR images using Black & White FIRST! (with Surprising Results!!)
A NEW way to Edit COLOUR images using Black & White FIRST! (with Surprising Results!!) https://youtu.be/vXXrgQ8JO_A
SUMMER 2021: 35: ASSIGNMENT THIRTY-FIVE: “HOT HOT HOT… BOOM!”
ASSIGNMENT: HOT, HOT, HOT... BOOM THE BRIEF: This is a restaurant menu cover and the client wants it to be “HOT HOT HOT” – also the tagline of his restaurant. The food is Tex-Mex and Thai combined in exciting new dishes that are heavy on spice, and a bit hot. This is...
WHAT TO PHOTOGRAPH WHEN THERE IS “NOTHING TO PHOTOGRAPH”
A dilemma that we all face from time to time. https://youtu.be/UTeeptpaRNc
SHOOTING REFLECTIVE PRODUCT
I would say that doing a better job of lighting the label or getting a frame with the label lit would be another way of doing this, but take a look at how this photographer does the post on a relatively easy product shot. Attention to detail is one of the most...
THREE NEW PHOTOSHOP FEATURE VIDEOS THAT ARE PRETTY COOL
https://youtu.be/gZx8KDi-QcQ https://youtu.be/2icl3QlLzFk https://youtu.be/kQz2FpyCQQ4
2022 SPRING 3: ASSIGNMENT THREE: TEARSHEET EXCERCISE
A LITTLE SOMETHING TO HELP US PLAN We are going to start our business planning, but not in the dry “business school” sort of way. We aren’t in business school – we are photographers. Planning our business means that we have to also think about what we do as...
2022 SPRING 2: ASSIGNMENT TWO: PROMO IMAGES FOR A COFFEE SHOP
ASSIGNMENT: PROMOTIONAL IMAGES FOR A COFFEE SHOP BRIEF Your town or area just got a new Coffee Bar in a newly gentrifying part of town. Because you are doing your marketing right, you knew it was opening soon (business licenses are posted in the newspaper) and did...
2022 SPRING 1: ASSIGNMENT ONE: PHOTOGRAPH A STRANGER
Our first assignment is what I call the “eat the frog first” assignment. (If you have to eat a frog at the meal presented to you, eat the frog first gets the worst out of the way and you can enjoy the rest of the meal.) Works the same in most other areas of life....
SUMMER 2021: 29: ASSIGNMENT TWENTY NINE: YOU ARE HAVING FRIES WITH THAT
HERE IS THE ASSIGNMENT. Please make it rock. Plan to get everything together BEFORE you begin the shoot. https://youtu.be/0i80nfq8BJECREATING A GRADIENT TO SPEC. https://www.youtube.com/watch?v=JTKfTHB2XlU JUNE 30, 2021 [gallery...
