“Don has an ability to give constructive criticism to one’s work so that you evolve and still have the desire and the commitment still to be developed. I have learned loads in a short time and now feel ready to take the step to photograph artwork on payment for other craftsmen.” — Anne-Sophie Enberg

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“Don shares his wealth of knowledge and encourages me to do my best work as I learn the secrets of Commercial Photography. He has opened up a whole new world for me as I do the work!” — Terrill Bodner

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“For me, Don is a great inspiration, when he gives feedback on images he always gives it from the level the photographer is at. The critique is always constructive and is given to build up and make the photographer better. The “real-life assignments” are built to push you to the next level.” — Tomas Jansson

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“Don’s hands-on approach to teaching the business of photography has been essential to my success. His approach is broken down into logical, attainable steps that let you quickly cut through the noise and lock on to your final goal. Finding my voice, niche, and direction in an overcrowded market like New York City seemed an insurmountable task; with Don’s guidance – both in classes and throughout the years beyond – I have built a successful photography business that only continues to grow.” — Rob Davidson

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“There are a lot of great teachers in photography out there and I took a lot of online workshops and video courses. Great stuff, really! But in rare cases, you’ll find an exceptional teacher and personality (which goes hand in hand, I think). A teacher who not only teaches you how to tweak your lighting. A teacher who has such a broad and deep understanding of photography not only as a technical craft but also as an art and last but not least as a business. A real master I would say. Don Giannatti is one of these masters. Having him as a teacher was and still is a game-changer for me. His teaching style is well structured, down-to-earth, applicable, and appreciative. He’s 100% committed to his students.” — Thomas Pöhler

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“One can’t make a living as a photographer for 40 years and NOT know how the industry works. Don distills that lifetime of experience into easy-to-digest information THAT MAKES SENSE! You still have to walk the walk, and it may not be easy, but his building block approach helps you see the path on which to trod and helps nullify some of the self-imposed obstacles we as creative folks tend to…well, create. If you don’t have your “next steps” laid out when you finish this course, then you weren’t paying attention.” — Bob Knill

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“Don Giannatti leads his students through the creative and business side of photography in a way that makes you understand what a client will actually expect of you as a commercial photographer. Using real-world photo assignments, live, online critiques and realistic “no BS” business learning modules, I have a much clearer insight into what I need to focus on so I can be successful as a commercial photographer.” Tammy Bogestrand

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“Don’s teachings have made it possible for me to make a good living as a full time commercial photographer. Using a basic approach of doing the work, Don teaches the steps. Doing the work is up to you!” — Catherine Vibert

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It seems so simple when Don Giannatti talks about reflective light, bending it to my desired result is becoming second nature through his instruction. Don is bringing a whole new level of clarity to what I have learned to see and in the work I have been creating.” — Tonja Peterson-Wendt

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“Don is a natural-born mentor — it’s in his DNA.  His style is persistently positive, honest & fair, and the value of critique sessions with him cannot be overstated. Don teaches real-world methods of successful commercial photography, from image-making to finding and keeping clients. If you want to get better at everything you need to know to be a successful commercial photographer, look no further: you’ve found the right teacher.” — Bret Doss

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“Taking the courses I have with Don over the past 5 years has taken so much of the mystery out of what I see in other online courses and videos. Don gives you the opportunity to learn what it’s like to have real-world assignments thrown at you and how to tackle it when it happens. I fully stand behind any and all courses he crafts together.” — Tucker Joenz

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“Don Giannatti teaches the hard truths of Commercial Photography. With his guidance and using his methods my Business has successfully launched and is starting to grow.” — Sam Breach

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“Don brings a no non-sense approach to his teaching that is refreshing and revitalizing. No matter your level and knowledge his photography teaching and business mentoring will yield the results you want at the speed you desire. Don always exceeds the effort you put into it. Now it’s up to you to match it!” — Bryan Lawler

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“Expect no hype, no big words, no fast track no babysitting. Instead, count on blood, tears and hard work. But boy,oh boy, how this is going to pay off later. Trust me, I know as it does for me. Don has changed my life back in 2010, and I am proud to be a photographer, working photographer.” — Maciej Blaszczuk

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“It has been a great experience to work with Don Giannatti, he is teaching photography and the business of photography from the ground up until one achieves the highest level possible. His style of teaching is such that every student feels special attention is given to him or her and group activities go on well past the actual workshop term. Don, truly gives of himself, he loves teaching and you can feel it, my experience with his workshop can only be described as superior to any other!” — Alfred Kypta

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“Don is great. He doesn’t bullshit, has a heart and even his jokes are decent! Every minute that I have talked with him, read his writings, or listened to anything he has to say, has been very much worth my time. He is unlike “the majority” and sets the bar quite high for photography educators. ” — Jessica Edler

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“Don teaches photography in a straightforward, no-hype approach. These are manageable steps that, if you work, will bring you much success.” — Mike Moore

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“In the last year Don’s courses have been exactly what I needed to finally make the jump to becoming a full-time, professional photographer. His style of teaching is very positive and keeps pushing me to get better. He’s extremely knowledgeable about all aspects of photography. I can’t begin to explain how much I’ve learned and l look forward to much more.” — Bryan Miller

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“Don’s style of teaching photography business is straightforward, to the point and realistic. There are no gimmicks: just honest, solid information, that leads to step-by-step evolution of real skills and progression on every level of the photography business.” — Anna Gunn

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“I’ve been working with Don for almost 4 years – his advice and guidance is solid gold and has taken my photography to places I’ve never expected.   Don doesn’t teach tricks.  He teaches real-world techniques that work if you follow through and do the work.” — Paula Puffer

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“Don Giannatti’s method of teaching photography helps you to see and develop your own style of photography by exposing you to many different techniques of experienced Masters of Photography (including himself). It is rewarding as Don guides you to Imitate, Assimilate, Innovate.” — Marjorie Decker

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“Before I began receiving instruction from Don on how to approach my commercial photography work, I was virtually in the dark. I thought erroneously, “If I build it, they will come.” Just as I seized control of my creative process years ago by learning to get my camera off of auto and into manual, Don is teaching me how to seize control of my business process by becoming proactive in knowing my own best work, my target market, how to market to that target, and smartly going about making that happen. It has made a tremendous difference in the amount of work I’m getting.” — Mike Chapman

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“Don teaches in a very honest, informative and no bs way which step by step leads you closer to finding commercial clients.  I have never experienced a better teacher and his methods really work.” — Anders Eriksson

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“Don offers easy to understand, actionable steps you can implement with resources available to you right now. This works without having to wade through tons of fluff, and my photography business continues to grow because of it.” — James Eisele

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There is no substitution for knowledgeable and focused training, using real-world assignments, taught by a master in his field. Don teaches you how to produce high-quality work at your own pace, and has the ability to treat everyone like a respected professional while being able to point out where work could be stronger.
My only regret is that I didn’t take his courses earlier! — Sarita Rampersand

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“Don’s style of teaching starts with a firm foundation and builds a structure of learning that is solid and vast. His effective critiques and no-nonsense, real-world business savvy is interlaced with generosity and good humor. It is my good fortune to be on the receiving end of his guidance and expertise.” — Carol Liscovitz

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“Don has a way of teaching that makes you feel like you are on his team, he is your coach you are a part of something big. As your cheerleader and mentor, you want him to be proud of you. You really strive to do all the work knowing, in the end, there is a big reward. The reward is called being able to fully function in your market as a professional.” — Cathy Nance

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“Don offers a genuine, direct, proven plan of action to those who are willing to take the necessary steps to reach their goals. This is invaluable real-world business information that you won’t find anywhere else.” — Em Thomas

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“There are teachers and then there is Don Giannatti. In the short time I’ve been on the P52 course not only has my technique and creativity flourished, I also have a clear path to follow to turn my photography into a viable business. Don tells it as it is: there is no magic bullet, but what there is a time-tested method that he’s devised from a 40-year career of actually doing it. I’m continually amazed at his energy, his patience, and his passion for turning talent into something more tangible, that can be relied upon to deliver the goods under pressure when it matters most. Don is truly more than just a teacher, he is a phenomenal educator, a mentor and when needed, that cool voice in the back of your head that asks you if that is really the best you can do which kicks you to take the hundredth shot in order to get it right or make the extra effort to contact the thousandth potential client.” — Alex Baker

Don’s mentoring and coaching takes his 40 years of experience as a working commercial photographer and creative director and puts you on the path to your own commercial career. He gives you the tools you need, it’s up to you to use them.” — Craig Ferguson