Our first assignment is what I call the “eat the frog first” assignment. (If you have to eat a frog at the meal presented to you, eat the frog first gets the worst out of the way and you can enjoy the rest of the meal.) Works the same in most other areas of life.

For many of us asking a stranger to make a photograph is one of the hardest things we can ever do. So we are doing that first.

That way, when you have to do something else that may seem hard, you have gotten the scariest thing out of the way.

Psychology… it’s a beautiful thing.

REAL LIFE ASSIGNMENT:

One of the most fun assignments I got after moving to LA was for the Long Beach newspaper. They gave me the assignment to shoot 12 people reading the newspaper for use on bus boards, billboards, and ads. Catch was they had to be real readers of the newspaper and found ‘randomly’ in the town of Long Beach.

My job was to approach regular folks, ask them if they read the paper, then ask them to pose for me in front of a white background with a current issue of the paper in front of them (like they were reading it).

I used open shade and a small seamless for my ‘set’ and shot them right where we found them. If I remember right, we gave each of them a $50 Gift Certificate to a local mall. All signed releases.

The job terrified me. Walking up to strangers and asking for a portrait, with a backdrop, holding a paper, and signing a long release was a bit out of my comfort zone.

But I was also committed to doing what I had to do to build my business, so out to the streets of Long Beach I went.

We won a local ad award for that campaign, and it helped me land more of these ‘real people’ sorts of gigs.

Criteria:

• The person should be unknown to you.
• It can be a street portrait, studio portrait or environmental portrait.
• The portrait should be simply lit.
• Tell us a little bit about the person – through the image and the caption.
• Tell us how you approached and worked with the subject(s) for the project.

Photographing someone you don’t know can be a scary proposition for many of us. I am fairly shy, or at least not that comfortable with walking up to someone and striking up a conversation. I usually will not do that.

But with the camera around my neck, I can deflect the rejection as being not at me, but at the ‘photographer’.

I become a ‘different’ person – a persona so to speak.

Make a photograph of the stranger, not a ‘grab shot’ or a ‘street’ shot, but something more akin to the “Humans of New York”. The person should know they are being photographed and participate in the image by doing something, or with some flair.

WEDNESDAY MORNING MEETING: