18: ASSIGNMENT: PIZZA: WONDER FOOD OF THE GODS
THE BRIEF:
What the client wants is a shot of her pizza as a homemade favorite. They use all traditional ingredients, and they use fresh ingredients whenever possible. They add little twists to the popular pizza dish by creating new and extraordinary blends of ingredients.
Sausage, mushroom, and stuffed jalapenos for one.
Taco, tostada, and enchilada pizza.
Veggie pizza with olive oil and croutons.
Sushi pizza.
Creative stuff.
The image needs to portray a simple, homemade experience. People are optional but the pizza MUST be the focus of the image and quite clearly it is a hero shot.
No colorful napkins or red-checked cloths or any other overly cliche pizza thing. It can have an adult beverage but not a demand to include.
Pizza
Ingredients
Meal implements
An interesting POV
Clearly a hero shot
Shooting Pizza.
You must photograph it when it is quite hot. So if it is a store or pizza purchased item, you will have to quickly and shortly reheat it till the cheese is shiny and there are bubbles in the oils and meats. This can be a tricky time thing, so make sure you use a stand in to get it all ready before the pie goes in for last minute shot.
Also spritzer of 1/2 glycerine and 1/2 water can be used to freshen it up but very, very slightly. Olive oil and a small water color brush may also be used to keep meets and cheeses from looking dried out.
Try adding fresh greens just before you put the pizza back in for reheat so they maintain some crispness and freshness as well.
VIDEO NUMBER ONE
VIDEO NUMBER TWO
BUSINESS ASSIGNMENT
RESOURCES
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