NOTE: I HAVE ADDED A LIGHTING TUTORIAL FOR YOU ALL. HERE YOU GO.

This will be fun.

And challenging.

Really challenging.

WATCH:

Here is an article with images from the new Coke campaign.

COKE Photographers favorite shots.

Read them. Twice or more.

You have just been contacted by a local Coke ad agency for a set of promotions and they want two images LOCALLY to add to the collateral/ad work they are doing for the local event. They have sent you the brief (see above) and need you to create the images ASAP within your own style, BUT staying true to their concepts.

However, they are wanting a more ‘real people’ look to the images. Not models – real folks in older demographics if that is what you have access to.

Note the bottle of coke.
Note the position of the label in all shots.
Note how the bottle is always a feature.

IN ADDITION: They have stipulated that the images may be location ‘product’ images (or styled to look like location). These should be a bit of an urban feel if you are in an urban location, and a ‘country feel’ if you are in a more rural type area.

There you go.

Assignment: Two images to fit in the current COKE campaign from your locality. Age of talent can be anything you have available. Remember the BTS shot for at least one of the images.

Start a discussion on FB if you want to kick the ideas around a bit before shooting.

SELECTED IMAGERY:

JUNE 2021