You are alumni of one of the most exclusive training groups in the world. I keep it small and personal, and I get to know every student as well as I can. As many of you know, I also do one-on-one mentoring. And I love that. Last year I decided to try a group...

We are going to explore how to create a strategy, and then back that strategy up with an implementation plan that makes sense. No long term 'goals' or pie-in-the-sky dreams and wishes, this will be quick, decisive, and provide a roadmap for each of you to build growth...

Last week we looked at your test shots and made some decisions about moving forward with your creative approach. We need three shots for this catalog page, and they are either the same item or three similar items… all cost the same amount, so they are related in that...

2020: 51 ASSIGNMENT FIFTY-ONE: CATALOG SHOT PART ONE Shooting for a catalog is one of the more common shoots for a commercial photographer. Whether for a product line, fashion accessories or fashion itself, the catalog is a very popular way for marketers to show...

Assignment due on September 1, 2020 “If You Build It…” … someone is gonna need a photo of it. Architecture is a very viable and strong segment of commercial photography. It has its own language and challenges, and as well, its own total niche. Our assignment is to...

SUMMERTIME BLUES "We’re smack dab in the middle of those lazy-hazy-crazy days of summer, and with it an incurable affliction – the Summertime Blues. The title to Eddie Cochran’s 1958 masterpiece is intriguing, almost incongruous. Rock ‘n’ roll in the 1950’s was...

ASSIGNMENT TWENTY TWO: HOT HOT HOT! This is a restaurant menu cover and the client wants it to be “HOT HOT HOT” – also the tag line of his restaurant. The food is Tex-Mex and Thai combined in exciting new dishes that are heavy on spice, and a bit hot. The menu is a...

A Three Shot Advertorial Advertorial Explanation Word Origin noun 1. an extended newspaper or magazine text advertisement that promotes the advertiser's product or services or special point of view but resembles an editorial in style and layout.  ...

FIGHTING THE OUTBREAK “This is now a war, and we MUST win this thing”, Virologist Newman Podhead said in a recent interview. Your job is to create the image that will be in the editorial in a consumer magazine. They want a deep dark foreground, the subject of your...

Redo an assignment you know you could have done better. Catch up an assignment you wanted to do but missed. YOU MAY DO TWO IMAGES FOR CATCH UP (AND THAT MEANS TWO BTS SHOTS). Or simply impress us with some absolutely awesome photo that you conceive, produce, and...

ASSIGNMENT EIGHT: CREATED BY HAND DUE JANUARY 7, 2020 Our project is to create a photograph of hand/hands for a magazine article: “The Handmade Economy” and how handmade works are becoming a major new industry growing in cottages and homes and small businesses all...

“DON’T PUT ALL YOUR EGGS IN ONE BASKET”Sounds like something we photographers say… “Don’t shoot all your images on one card…”It means the same thing. Have more than one place to store and keep what is valuable to you in case the first place is faulty.The basket breaks...

Your assignment is a local entrepreneur. What are you going to say about them with the photograph? What message is being conveyed by the article that will accompany the images you make? How can you convey something more than what the subject looks like in your...