HELL ON WHEELS:
A Coffee, Burger, and Pie Restaurant needs a new Menu Cover
A local company is franchising a new burger store… retro design, servers on roller skates, old-time fun. And it is mostly for upscale people who like to dress downtown… $30,000 Harleys and Mint Condition 68 Corvettes.
The food is big and fun, and the feature is the old-time feeling of the place.
OR – it can be a local restaurant that is automobile-themed… ‘country-style food (either European or American) and a rustic feeling. But in both, the idea of the automobile/motorcycle is the theme.
Food and hot cars of food and hot bikes or food and upscale cars.
And pie. Don’t forget the pie.
The image must fit the layout provided… and it is a landscape.
Print the image and have it close to you for reference.
PSD FILE (NOTE: New Layout) hellonwheels-main.psd
Note that there is a color scheme already attached, so make sure your colors will work with all that orange
The cover is on the right half and the left half is the backside.
Plan this shot with complete deliberateness.
If the front wraps too far around the back, we lose what you have done, but if the image doesn’t wrap neatly the backside may have no relationship to the front.
Other than the red type on the front, there are no other typographical issues to deal with.
PHOTOGRAPHIC INFO
PHOTOSHOP INFO
PREVIOUS STUDENT WORK FOR INSPIRATION
JUNE 2022
The Power of Color
https://www.youtube.com/watch?v=aXgFcNUWqX0
Photoshop: Color Grading
Cinematic color grading is one way you can help your images be consistent, or add some drama to an image that needs a little more. Color grading can also help sell the emotion of the image. Here are some good Color Grading tutorials for you to check out....
Photoshop Videos on Color Correction
We sometimes have a battle brewing right in front of us and do not realize it until later, when we get the image on the screen. The battle is between color temps of our lighting. Using the "lights available" in a photograph may lead to some heartbreaking problems down...
The Creative Process
https://www.youtube.com/watch?v=4_IpQokGlwA
A Discussion on Product Photography
https://www.youtube.com/watch?v=LUmwhbnURTI
Project Worksheets: Let’s Get Organized
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Lighting Tip: Scrim vs Softbox for Highly Reflective Subjects
For shooting shiny products, we usually grab one of two types of modifiers - a softbox or a scrim. Umbrellas leave unwanted reflections of themselves on shiny surfaces, and unmodified light can create small, bright speculars that may not be welcome in our image....
OFFICE HOURS 01: WEBINAR
https://www.youtube.com/watch?v=o7z3aQIrnR4
How to Make the Most of the Project 52 Experience
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PHOTOSHOP: An Industrial Shot for a Student
https://www.youtube.com/watch?v=sN8cGO9RVRQ
File Saving / Upload Sizing / Naming Conventions for Class Assignments
NAMING CONVENTION: firstname-lastname-assign-# If you have more than one file to upload, append it with a number in sequence like this: don-giannatti-assign-03-1, don-giannatti-assign-03-2 SIZING AND EXPORTING FROM LIGHTROOM https://www.youtube.com/watch?v=VQnj2R1cbuM...